Why Search Engine Optimization Is Always Necessary

With a new edition of OK to Make Money Online, we are going to look at Search Engine Optimization (SEO). SEO is just a fancy term for teaching Google about your website so it can send the best traffic your way and place the proper ads on your page.

Most web sites do not focus on keywords or keyword optimization. The website authors do not do the proper keyword research and so the pages and the site are not keyword optimized. Then when Google spiders the site what does it find? A whole bunch of keywords but very little uniformity, and if by accident there is some keyword uniformity, what is the keyword? Worse yet the keyword or long tail keywords don't even pertain to the main subject of the site.

So what is a webster to do? Take a hard look at your website or blog: what is the main subject? Do you have multiple subjects? Are the subjects related? Is your visual subject different from your textual subject?

If we look over at a cooking site, can you find the main topic? Would it be desserts, beef, American, French, or general? Now therein lies the problem: the information is too general. If we are doing a niche site, we need to be more specific. So we need to break a general site into ten or twenty sites, with each site concerned with one food group, say beef or salads. Now we are talking about a niche. Got the idea?

Now for each major topic, you will need to create a blog or website. However, first you need to research the keyword you will use for each of your major topics. This is where Google's Keyword Tool (under Adwords) comes in to play. When you use this tool properly, it will help you to focus on a proper keyword or long tail keyword.

When you have gathered your keywords, run over to Blogger or check the URLs for your keyword being available. If it's not, add a few words to the back or front to create a unique keyword, but don't use hyphens to separate your keywords. After installing your site, create your privacy page, about page and your introductory page making sure to use your keyword to make money online.

If you are working from a site that is too general, break the articles up, rewrite them using your new-found keywords, and copy them over to your new sites, according to category/keyword. Make sure to use your keyword in the title, first paragraph, once or twice in the body, and in the last paragraph.

Some articles will contain pictures. Make sure you have your keyword or keyword phrase in the description area of the picture, usually found in the HTML code. This is often the text that is displayed while you are waiting for the picture to be displayed.

However don't overdo it! Overuse was used by Black Hats to trick Google. Google now detects if you overuse a keyword, and will flag you for keyword stuffing.

Review of the rules: make sure your site sticks to one topic, make sure you research your keyword or long tail keyword, and use your keywords in every article and page on your site to make money online. Then as always, get as many backlinks to your site as you can (i.e. traffic).

Michael

Getting Your Blog or Website Indexed With OK To Make Money Online

In this edition of OK to Make Money Online, let's concentrate on getting your site indexed by Google. Now, I cannot guarantee you will be indexed, that is solely up to Google, but if you follow the rules, you most likely will be indexed.

So, look at the best practices outlined so far:

1) You have a proper blog setup and active using either Blogger account or a domain name hosting Wordpress or Joomla.

2) The title of your blog contains your keyword(s) mine is Make Money.

3) You have an “About” page that includes your long tail keyword and a back link to your site.

4) You have copy and revised Google's Privacy Page example or copied my Privacy Page and revised it.

5) Check that your site is verified and contains a Sitemap link in Google.

6) Two or more original articles are posted on your site using your keywords.

7) You have multiple tags per article, at least 10 relevant tags.

8) When using WordPress, you have multiple categories.

9) You have installed your Technorati link and claimed your site.

Getting indexed in the Google search engine is our next task. If you are not indexed, it will be very difficult for someone to find you using the Google search engine. So how are you indexed? After you have polished up your Blog and have registered with Adsense it's time to get you indexed.

Remember that Adsense account we just created in Make Money – Adsense? Log in to that account and click on the "Resources" tab. On this page, under References, find the "Webmaster guidelines" and click it. On the next page, about half way down the middle column will be "When your site is ready" and under the title you will see a hyperlink to addurl.html. Click on this link.

This new page will have a sub-title called "Share your place on the net with us." In the URL input text field type your blogs URL address. Then add a comment and your keyword. Enter the squiggly name to verify a human entered the text and press the Add URL button.

After entering the squiggly letters correctly, you should see something like "Thank you, Your site URL has been successfully added to our list of URLs to crawl. Please note that we do not add all submitted URLs to our index, and we cannot make any predictions or guarantees about when or if they will appear", that how you make money.

The next edition of OK to Make Money online will be SEO for your blog.

BigBear

Ok To Make Money Online – Sitemap Checklist

On It' Ok to Make Money Online Sitemap Checklist we will cover a few problems that I have encountered.

During Step 3 in my post of OK to Make Money Creating a Sitemap I originally input "Atom.xml" when I did the Submit Sitemap.



I had received the information for other sites, the information in not correct. The second part of my confusion was the error messages provided by Google, they provide no information on how to fix the problem. Google just informed me I had errors. So where do you go when you have errors and no answers, Webmaster Help Forum.


BigBear